Respect for drivers
We don’t bait-and-switch pay, ghost after orientation, or treat home time like a favor. Clear miles, clear accessorials, weekly payroll, and dispatch that tells the truth about a lane before you turn the key.
PRIDEUSA
On the market since 2012 — still proud of how we haul
Asset-based American freight out of Lake Bluff, Illinois. We run our own trucks, answer our own phones, and treat drivers and partners like people — not line items.
Since 2012Authority that stuck around
48 statesCore Midwest, nationwide reach
24/7Dispatch that actually picks up
Asset-basedOur trucks. Our drivers. Our word.
Our story
Who we are
Not a flash-in-the-pan broker mill. A carrier that grew the slow way — mile by mile.
PRIDEUSA started in 2012 with a simple idea: move freight honestly, keep the trucks clean, and don’t disappear when a load gets hard. We’re still headquartered in Lake Bluff, Illinois — MC# 875229, USDOT# 2486192 — with a core footprint across Illinois, Wisconsin, Indiana, and Michigan, and dry van / specialty capacity across all 48 contiguous states.
Today we run late-model Volvo power units with Motive ELD, backed by $1M liability and $100K cargo coverage. Shippers get rate confirmations fast. Brokers get paperwork without a week of chasing. Drivers get a desk that knows their name.
Culture
People first — always
Freight only moves when drivers trust the company behind the load.
A desk that has your back
Detention, appointment shifts, weather — someone answers. Our team would rather fix a problem at 2 a.m. than leave a driver stranded with “call back in the morning.”
Partners, not transactions
Shippers and brokers get the same standard: straight rates, live tracking, and a human who owns the load from tender to delivery. Long relationships beat one cheap load.
Operations
How we work
Three habits that haven’t changed since day one.
-
Say the real number
Workable lanes get a clear rate — usually within about 30 minutes. If we’re not a fit, we say so early.
-
Keep the promise after pickup
Shareable tracking, proactive updates, and a phone line that doesn’t roll to voicemail when freight gets messy.
-
Treat the truck like a workplace
Modern equipment, ELD compliance, and a safety culture that protects drivers and cargo — not just the insurance file.
Timeline
From 2012 to now
Same authority. Bigger footprint. Same pride in every mile.
-
2012
Authority starts
PRIDEUSA opens its doors in Lake Bluff with MC# 875229 — building Midwest lanes the hard way: pickup, delivery, and a reputation that stuck.
-
Growth
Fleet & coverage expand
More power units, more trailer types, and reliable runs beyond the Midwest — dry van first, then flatbed, conestoga, and specialty equipment customers actually need.
-
Today
Modern fleet, old-school accountability
Volvo tractors, Motive ELD, live tracking links, and 24/7 dispatch — still a company where people answer when freight gets real.
On file
Company facts
The details partners ask for when they put us on file.
- Legal name
- PRIDEUSA / Pride USA Inc
- Established
- 2012
- MC#
- 875229
- USDOT#
- 2486192
- Headquarters
- 1201 Laura Lane, Lake Bluff, IL 60044
- Service area
- 48 contiguous states
- Core region
- IL · WI · IN · MI
- Insurance
- $1M liability · $100K cargo
- Equipment
- Dry van · Flatbed · Conestoga · Reefer · Step deck · RGN
- ELD
- Motive
- Dispatch
- +1 (847) 702-8181
- [email protected]
FAQ
Company FAQ
Straight answers partners and drivers actually ask.
Is PRIDEUSA a freight broker?
No. PRIDEUSA (Pride USA Inc) is an asset-based motor carrier. We run our own trucks and drivers out of Lake Bluff, IL — MC# 875229, USDOT# 2486192. We are not a double-broker network.
When was PRIDEUSA founded?
2012. The company opened in Lake Bluff, Illinois with MC# 875229 and has operated from that authority since.
What are PRIDEUSA's MC and USDOT numbers?
MC# 875229 and USDOT# 2486192. Both belong to Pride USA Inc.
Where is PRIDEUSA based, and where do you haul?
Headquarters is 1201 Laura Lane, Lake Bluff, IL 60044. Core Midwest lanes are Illinois, Wisconsin, Indiana, and Michigan, with dry van and specialty capacity across the 48 contiguous states.
What equipment does PRIDEUSA run?
Late-model Volvo power units with Motive ELD, plus dry van, reefer, flatbed, conestoga, step deck, and RGN. Insurance on file is $1M liability and $100K cargo.
PRIDEUSA
Ready to haul with a carrier that shows up?
Shippers and brokers — ask for a rate. Drivers — talk to hiring. Either way, you’ll get a real person.