When You Call, We Answer
All our dispatchers and office staff work here in the U.S. When you call, you won’t sit on hold or explain your load to a call center. You’ll talk to someone who knows the routes, the freight, and often the driver by name.
Real trucks. Real people. And when you call, a real person picks up.
We started Pride USA in 2012 in Lake Bluff, Illinois. The idea was simple: own the trucks we run and treat people right. We still work that way today.
Our story
Founded in 2012 and headquartered in Lake Bluff, Illinois, Pride USA Inc. is an asset-based American trucking company built on a simple principle: own what you run, and treat people right.
For over a decade, Pride USA has operated its own fleet — historically running 40-70 units, with new equipment added every month as part of our current growth phase. We’re not a broker moving other people’s trucks; we’re the carrier, and that means accountability starts and ends with us.
How we treat people
Freight moves best when drivers and customers trust the company behind the truck.
All our dispatchers and office staff work here in the U.S. When you call, you won’t sit on hold or explain your load to a call center. You’ll talk to someone who knows the routes, the freight, and often the driver by name.
We’re adding 10 trucks a month and hiring more people for safety, HR, and dispatch, so nobody gets overlooked.
As we grow, the rules stay the same: be on time, put safety first, and treat drivers and customers with respect.
We work with a small group of brokers we trust. They help us find steady, regular freight. Our drivers get routes they can plan their lives around, and our partners get a carrier that shows up, load after load.
How we work
Three habits we’ve kept since day one.
If the route works for us, you’ll usually get a clear rate in about 30 minutes. If it doesn’t, we’ll tell you right away.
You get a tracking link, updates without having to ask, and a phone number that doesn’t go to voicemail when things get tough.
We run newer trucks, follow ELD rules, and put safety first, for our drivers and for your freight.
Our history
Same license, more trucks, and the same way of doing business.
Pride USA opens in Lake Bluff under MC# 875229 and starts building steady Midwest routes, one delivery at a time.
More trucks, more kinds of trailers, and regular runs outside the Midwest: dry vans first, then conestoga and the special trailers our customers need.
Volvo trucks, Motive ELD, live tracking links, and dispatch around the clock. We add 10 trucks a month and still answer the phone when you call.
Our details
The details partners usually ask for when they set us up.
FAQ
Quick answers to what customers and drivers ask us most.
No. Pride USA Inc. (PRIDEUSA) is a trucking company with its own trucks and drivers, based in Lake Bluff, IL, under MC# 875229 and USDOT# 2486192.
In 2012. The company started in Lake Bluff, Illinois, and has run under the same MC# 875229 ever since.
MC# 875229 and USDOT# 2486192. Both belong to Pride USA Inc.
For years we ran between 40 and 70 trucks. Now we’re growing and adding 10 trucks every month.
Yes. All our dispatchers and office staff work in the United States. When you call, you talk straight to our team, not a call center.
Our office is at 1201 Laura Lane, Lake Bluff, IL 60044. Most of our routes go through Illinois, Wisconsin, Indiana, and Michigan, and we haul freight in all 48 lower states.
Newer Volvo trucks with Motive ELD, plus dry van, conestoga, step deck, and RGN trailers. We carry $1M in liability insurance and $100K in cargo insurance.
PRIDEUSA
Shippers and brokers can ask for a rate. Drivers can talk to our hiring team. Either way, you’ll get a real person.